Hollywood Bowl Rebrand
ART DIRECTION | BRANDING | PRINT DESIGN | PACKAGE DESIGN
Graduate Studio 1, ArtCenter
While the Hollywood Bowl has historically been held up as an elite center for music, the Bowl actually had quite humble beginnings as a local outdoor theater where local choirs, Shakespeare companies, and all-women orchestras played to a row of attendees. I wanted to create branding for the Bowl that emphasized the accesibility of the Bowl both historically and in the present day, and drew special attention to the initiatives the Bowl had taken to reach out to all areas of the Los Angeles community. I drew upon the mantra of the Hollywood Bowl in the 1950’s, “Music for Everyone,” to drive my designs as well as the natural California beauty surrounding the Bowl. The end result was vibrant with simple, friendly graphics.
Vietnamese Film Festival
BRANDING | PRINT DESIGN | DIGITAL DESIGN | MERCH DESIGN